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Published: 27/11/2019

Flintshire County Council is backing the WeCare campaign.

Wales will need thousands more people to work in caring roles with adults and children by 2030 if it is to keep pace with the growing demand for care services and provide support for communities across the country.

The campaign is a collaboration between Social Care Wales and leading organisations representing social care, early years and childcare in Wales, as well as other national bodies involved in job-seeking and careers advice.

It is part of a long-term strategy to develop the workforces in the care and health sectors over the next decade, to provide a high-quality, seamless service to the people of Wales.

Currently, around one in 17 adults in Wales works in social care or early years and childcare (around 113,000 people), making it a bigger employer than the NHS. But this area of work is still growing.

The WeCare campaign shows the variety of roles and career progression opportunities available.

Flintshire County Council’s Chief Officer for Social Services, Neil Ayling, said:

“We are delighted to support the WeCare Wales campaign - the main thrust of the current campaign is to encourage more men and more Welsh speakers to consider a career in social care. 

“Flintshire’s Communities for Work Plus team is working to upskill and support people into the industry to keep up with the growing demand for care services and has run several “pathway” courses, where participants gain valuable qualifications as well as taking advantage of work tasters and work experience opportunities on offer.”

Sue Evans, Chief Executive of Social Care Wales said: “In Wales, around 90,000 people work in social care, while 23,000 work in early years and childcare. However, we still need more people if we are going to meet the needs and expectations of society over the next 10 years.

“Working in social care, early years and childcare can be demanding, but it’s also hugely worthwhile. The WeCare campaign has been developed to attract the right people to support some of the most vulnerable members in our communities or help inspire the next generation.

“There are a variety of roles available working with adults and children, as well as opportunities to gain qualifications on the job and progress careers.  New qualifications in health, social care and childcare are being launched from September this year and this campaign is part of a broader plan to make sure we have a workforce across care and health services that will meet the future needs of the people of Wales.”

For more information about some of the roles available and to see examples of real people who work in Wales and those they support, visit

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